Shivanee Shanker Dutt

About Shivanee Shanker Dutt

I help brands lead with clarity, strategy and style. A brand strategist, systems thinker, and as the founder of Aanist, a boutique advisory for fashion and lifestyle D2C brands, I operate at the intersection of insight, imagination, and execution. I decode what others overlook and architecture what doesn’t yet exist.I’m more than the stories I tell.Over two decades, I’ve helped shape global, regional, and startup brands across fashion, beauty, and lifestyle - from Calvin Klein, Levi’s, and Spanx to Amazon, Myntra, and Fossil. My strength lies in helping ‘brand new’ ideas come alive…guiding everything from product to brand to go-to-market with clarity and edge.Through Aanist, I work with ventures like Snapdeal, Stellaro, and early-stage founders across India, Southeast Asia, and the US. I focus on building resonance over reach, and meaningful scale over empty noise. I’m known for a collaborative, hands-on leadership style that brings commercial logic and creative precision to every touchpoint.I hold an MBA from Emory University and a fashion degree from NTU, UK. I have lived and worked across the US, UK, Europe, and Asia. In 2023, I was honored as one of Business Mint’s Top 50 Creative Consulting & Marketing Leaders.At Aanist, I don’t offer formulas. I offer new ways of seeing. And if you’re ready to evolve; past the templated, towards the timeless, Ii can help you map the way | Let’s connect

Experience

1. Guest Professor

   Luxury Connect Business School

   Sep 2025 — Present · Gurugram, IN

Education

• National Institute of Fashion Technology Delhi

  Bachelor of Arts-Diploma, Apparel Design

  1995 — 1998

• Notre Dame Academy Girls High School, Patna

  10 + 2 (CBSE), Liberal Arts, Maths, Economics

  1980 — 1995

• Squared Online

  Strategic Digital Marketing

  2014 — 2015

• Emory University - Goizueta Business School

  Master of Business Administration, General Management, Strategy, Marketing

  2009 — 2012

• Indian Institute of Management Ahmedabad

  Creative & Cultural Business Programme

  2017

• Accredian

  Global Certificate of Product Management, Product Management

• Nottingham Trent University

  Master of Arts - MA, Fashion and Textiles

  1999 — 2000