Shivam Gulati
Dedicated to deliver creative Marketing Solutions and Operational Excellence.Marketing | Supply Chain | Operations
- Role
- Brand Manager at Vicco Laboratories
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shivam Gulati
6 + years of experience in Marketing, Operations and Supply Chain across large corporates and agile startups. Skilled in Brand Management, Trade Marketing and Operational Strategy with a focus on execution and results-New Product Launches, Consumer Research, Communication Strategy & New Packaging-Process Improvement: Implemented Hub and Spoke model which helped in reducing stock-out situations-Worked on reducing in-house Ageing value by VRID level tracking of shipments-Implementation of a new incentive scheme resulted in increasing sales and motivation level of the sales team.
Experience
Brand Manager
Jun 2024 — Present · Nagpur, IN
Skin and Oral Care Category-Responsible for 360° campaigns across ATL & BTL channels-Developing and executing Trade Marketing and Consumer Offer schemes-Partnering with agencies to deliver digital & social media campaigns improving consumer awareness and engagement-Market research & consumer feedback studies on brand metrics and new product communication-New packaging design projects for key products such as Vicco Turmeric WSO Cream & Vicco Face Wash.
Education
Sri Aurobindo College of Commerce and Management
B.Com, Accounting and Finance
2013 — 2016
National Institute of Food Technology Entrepreneurship and Management
Master of Business Administration - MBA, Food & Agri-Business Management
2016 — 2018
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