Shivam Garg
Digital Marketing at Air India (TATA) | Ex-Max Life Insurance
- Role
- Manager - Growth Marketing at Air India Limited
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shivam Garg
E-commerce professional with expertise in planning performance marketing and digital branding of $10M+ annual (₹7 Cr/m) budget scale that generates $60M+ incremental revenue by reaching 100M+ relevant people through direct e-comm channels.Channels: Google Ads(SEM, UAC & Display)| Facebook Ads(Social Media Marketing)| Taboola Ads(Native)| Microsoft Ads | Apple Search AdsWeb Analytics: Google AnalyticsApp Analytics: Appsflyer
Experience
Manager - Growth Marketing
Aug 2023 — Present · Gurugram, IN
Drove 5% of the total sales for Air India via airindia.com through digital marketing campaigns of ₹ 5 Cr+/m ad spend by structured channel management- Revamped a 7-member account management team at the advertising agency by streamlining processes, setting clear KPIs, and sharing business outcomes- Achieved a 160% reduction in SEM campaign CAC by strategically limiting competitive brand bidding and optimizing at the POS and sector level for high-frequency mid-funnel events- Delivered ₹100+ Cr incremental revenue in Namaste World Sale through precise media deployment and targeting- Achieved 5% brand consideration uplift for rebranded loyalty program by leveraging travel influencer short-form content.
Education
UPES
Bachelor of Technology - BTech, Petroleum Engineering
2015 — 2019
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