Shivam Bhalla
Solutions Architect @Perficient
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WORK HISTORY
Solutions Architect @Perficient
Toronto, ON, CA
Architect and deliver scalable solutions on Adobe Experience Platform (AEP), integrating Real-Time CDP, Customer Journey Analytics (CJA), and Adobe Web SDK to enable unified customer profiles, real-time segmentation, and personalized experiences across channels.Lead end-to-end Adobe Experience Platform implementations, including data ingestion pipelines, schema and dataset design, identity resolution, and audience activation across paid media, owned channels, and partner platforms such as DSPs and Quantcast.Design complex data models and ingestion strategies leveraging AEP’s Data Lake and XDM schemas, ensuring robust governance, extensibility, and data quality for downstream use cases like AI/ML, insights, and orchestration.Enable omnichannel activation and audience synchronization by connecting AEP with Adobe Audience Manager and third-party AdTech platforms, bridging the gap between Martech and AdTech ecosystems for holistic campaign execution.Implement Adobe Target integrations for personalized experimentation and optimization using real-time segments from AEP and Audience Manager.Oversee multi-region team setup and practice growth, leading the establishment of offshore (India) and nearshore (LATAM) delivery capabilities to scale AEP expertise and improve time-to-value for clients.Act as a trusted AEP Subject Matter Expert, translating complex business requirements into feasible, scalable technical solutions, and advising stakeholders on best practices, innovation paths, and architectural trade-offs.
EDUCATION
Guru Gobind Singh Indraprastha University
Bachelor of Technology (B.Tech.), Computer Science & Engineering
SKILLS
ABOUT SHIVAM BHALLA
Certifications: Adobe Certified Subject Matter Expert – Customer Journey Analytics (CJA)[Awarded to select experts collaborating with Adobe to create CJA exam questions; Batch of April 2025] Adobe Certified Subject Matter Expert – Real-Time CDP Developer Expert [Awarded to select experts collaborating with Adobe to create CJA exam questions; Batch of March 2026] Adobe Certified Expert – Real-Time CDP Developer Adobe Certified Expert – Customer Journey Analytics (CJA) Developer Adobe Certified Professional – Real-Time CDP Business Practitioner Adobe Certified Professional – Customer Journey Analytics (CJA) Business Practitioner Adobe Certified Master – Adobe Analytics Architect Adobe Certified Expert – Adobe Analytics Architect Adobe Certified Expert – Adobe Analytics DeveloperWith over 9 years of experience in digital analytics and customer data platforms, I help clients navigate the complex and dynamic digital landscape and optimize their customer experience across multiple channels and platforms. As a Lead Technical Consultant at Perficient, I leverage my expertise in Adobe Analytics, Adobe Target, Adobe Experience Platform, and Google Analytics to deliver data-driven insights and solutions that drive business growth and customer satisfaction.I have worked as a lead analytics and implementation consultant for various clients, including Amazon HR, Oracle, KIA Motors, and Standard Chartered Bank, among others. I have also built in-house digital data collection strategies from scratch for Mobile Apps and Websites, and enabled business stakeholders to identify, explore, and measure customer experience trends across geographies. Additionally, I have expanded my skillset to personalization and AB testing, and obtained multiple certifications, such as Adobe Analytics Architect, Adobe Analytics Developer, and Google Analytics Individual Qualification. I am passionate about learning new technologies and tools that can enhance my digital analytics and CDP capabilities and help me deliver value to my clients.
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