Shivam Kapoor

About Shivam Kapoor

Dynamic leader in Analytics, AI, and Martech with a proven track record of transforming data into actionable business growth. I specialize in leveraging advanced analytics, BI tools, machine learning fundamentals, and marketing technology stacks to optimize customer journeys, measure KPIs, and scale personalized campaignsCertified advanced analytics professional with a solid foundation in Microsoft, Tableau, and Adobe, offering over 10 years of diverse experience. My extensive skill set is dedicated to the execution of data-driven solutions, aimed at elevating efficiency, accuracy, and the utility of data analysis. Proficient in crafting data models and business intelligence solutions, I employ predictive data modeling and data mining algorithms. My expertise extends to data visualization techniques, enabling the delivery of actionable insights and implementation of solutions to resolve intricate business challenges

Experience

1. AVP - Analytics & Ai

   EXL

   Jul 2025 — Present · Minneapolis, MN, US

   Leading a high-performing team in delivering strategic, AI-powered analytics and martech solutions for Top 10 BFSI organizations in the United States. My role focuses on bridging advanced data science, artificial intelligence, and marketing technology to drive measurable business outcomes—such as enhanced customer acquisition, personalized engagement at scale, risk mitigation through predictive modeling, fraud detection improvements, cross-sell/up-sell optimization, and superior ROI on digital marketing investments.Key responsibilities and achievements:• Leading Martech & AI engagements — Direct multimillion-dollar programs for top US BFSI clients, implementing and optimizing Adobe Experience Cloud (Analytics, Customer Journey Analytics), integrated CDPs, and martech stacks for unified data, real-time personalization, and journey orchestration.• Driving AI innovation in financial marketing — Build predictive ML models (Cloud platforms, BigQuery, ML tools) for segmentation, propensity/churn scoring, next-best-action, and dynamic offers—delivering consistent double-digit gains in campaign performance and CLV.• Scaling analytics capabilities — Design and deploy BI Solutions and self-service platforms for executive data storytelling, real-time KPI tracking (acquisition cost, conversion, CLV, engagement), and agile decisions. Expert in integrating CRM, web, transactional, and third-party data sources.• Client & stakeholder leadership — Serve as trusted advisor to C-suite and VP leaders, translating AI/martech complexity into business value, aligning roadmaps with digital transformation and compliance (CCPA/GDPR), and ensuring on-time, high-quality delivery with full ownership.• Team leadership & development — Mentor analysts, data engineers, and AI talent; foster innovation, client-centric culture, and high performance. Proven in managing cross-functional teams and exceeding expectations in regulated, fast-paced environments

Education

• MDU

  Bachelor of Technology (B.Tech.), Electronics and Communications Engineering

  2010 — 2014

• Modern Era Convent

  High school, Science

  2008 — 2010

Skills

• IT Service Management
• Change Management
• Analytical Skills
• Databases
• Team Management
• Windows
• Sas Base
• Servers
• Itil
• Data Cleaning
• Microsoft Excel
• Mysql
• Tableau
• Sas Sql
• Microsoft Sql Server
• Leadership
• Visual Basic for Applications (Vba)
• Sql Server Management Studio
• Business Analysis
• Incident Management
• Sql
• Data Analysis
• Commvault
• Microsoft Office
• Sql Server Integration Services (Ssis)
• C
• Symantec Endpoint Protection
• Microsoft Word
• Transact-Sql (T-Sql)
• Opas
• Sql Server Reporting Services (Ssrs)
• Computer Networking
• Sas
• Bmc Remedy Ticketing System
• Management
• Oracle
• Data Mining
• Data Visualization
• Data Modeling
• Windows Server