Shivam Agarwal

Technical Lead in Instagram Ads Delivery, Ranking, Quality and Supply Team

Role
Technical Lead at Meta
Location
Fremont, CA, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

Experience

  1. Technical Lead

    Meta

    Aug 2016 — Present · Menlo Park, CA, US

    Tech-lead in Instagram Ads Delivery, Ranking, Quality and Supply Team. Leading a team of more than 10 engineers on various projects ranging from:1) Ads supply personalization: Personalize ads supply in instagram by balancing the tradeoff between revenue and user sentiment with the app. Figure out ways of ranking ads within organic content of the user to increase overall user ads satisfaction.2) Ads ranking for long term revenue gains: Most of the ads ranking is done for realizing short term ads conversions. We are working on modifying ads ranking value function to increase long term ads engagement of the user.3) Ads quality: Include various factors like ads negative feedback, survey based modeling, etc. to prevent bad ads experiences.Besides these, I have worked on a lot of ranking problems for instagram in the past ranging from ads ranking, shopping ranking in feed and stories, generating unconnected recommendable shoppable content for the user, etc.

Education

  • Indian Institute of Technology, Bombay

    Bachelor's degree, Computer Science

  • Princeton University

    Master of Science - MS, Computer Science

Skills

  • Research
  • Microsoft Excel
  • Powerpoint
  • Html
  • Java
  • Sql
  • Windows
  • C
  • C++
  • Microsoft Office

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Shivam Agarwal — Technical Lead at Meta in Fremont, CA, US | Unifers