Shivam Agarwal
Strategic Alliances & Partnerships @ PUMA Group | Go-to-Market Strategy, Inorganic growth
- Role
- Senior Manager Strategic Alliances & Partnerships at PUMA Group
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shivam Agarwal
With over 7 years of experience, I specialize in strategic partnerships, Go-to-Market (GTM) strategies, and executive visibility. As the Senior Manager of Strategic Alliances & Partnerships at PUMA Group since 2022, I lead initiatives that drive customer acquisition and engagement through impactful collaborations and tailored strategies. At PUMA India, I contributed to multi-partner acquisition strategies and innovative GTM campaigns, successfully fostering meaningful alliances with key brands. Focused on scalable strategies, I am committed to aligning partnerships with organizational goals to enhance brand growth and market presence.
Experience
Senior Manager Strategic Alliances & Partnerships
Jan 2022 — Present · Bengaluru, IN
PUMA SPORTS INDIA | Bengaluru, KALead, Strategic Alliances & Partnerships | Jan 2022 – PresentArchitected and executed a multi-partner New Customer Acquisition (NCA) strategy, acquiring over new customers in 3 years through key alliances with PhonePe, MagicPin, and others.Developed and launched innovative Go-to-Market (GTM) initiatives to drive footfall and sales, including in-store shoe trials for running communities and school activation programs.Amplified major marketing campaigns by forging strategic alliances with non-competing brands (Rapido, Noise, MuscleBlaze), significantly increasing brand reach and engagement.Directed the P&L for affiliate and partnership marketing channels, scaling total revenue from ₹15 Cr to a projected ₹100 Cr and achieving an 8X ROI on budget.Managed high-priority programs directly for the Retail Director, including developing custom performance dashboards to provide real-time business insights.
Education
Delhi College Of Arts and Commerce
B.A.(H), Journalism
2012 — 2015
Hillwoods Academy
High School
2010 — 2011
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration (MBA), Marketing
2016 — 2018
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