Shivam Tripathi
Ad Operations Lead @ Omnicom Global Solutions | Ex-Taboola | Ex-Cognizant
- Role
- Ad Operations Lead at Omnicom Global Solutions
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shivam Tripathi
Results-driven Ad Operations & Programmatic Campaign Specialist with 6+ years of experience managing high-impact, data-driven digital campaigns across diverse platforms. Proven expertise in end-to-end ad trafficking, programmatic media buying (DV360, The Trade Desk, Taboola), campaign optimization, and complex technical troubleshooting. Skilled in performance analysis, ensuring maximum ROI and error-free campaign execution while adeptly managing stakeholder communication, cross-functional collaboration, and process improvement initiatives.
Experience
Ad Operations Lead
Aug 2024 — Present · Gurugram, IN
Led end-to-end digital campaign management using DV360, Google Campaign Manager, Innovid, and The Trade Desk, optimizing 200+ programmatic and direct campaigns for performance and brand safety. Directed comprehensive trafficking, ad tag QA, conversion tracking implementation, and detailed reporting for cross-channel marketing initiatives, achieving 98% on-time launches with minimal discrepancies. Supervised and mentored a team of Ad Operations Analysts across APAC/EMEA shifts, resulting in a 25% improvement in process efficiency. Enhanced technical troubleshooting processes utilizing Jira and Salesforce, resolving tracking errors 30% faster and significantly improving operational workflow. Collaborated effectively with Account Directors and external stakeholders to strategically align on campaign goals, pacing, and optimization strategies.
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS), Bangalore
PGDHRM, Human Resources Management and Services
2015 — 2017
Surana College
Bachelor's in Journalism, Broadcast Journalism
2012 — 2015
Surana College
Bachelor's degree, Industrial and Organizational Psychology
2012 — 2015
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