Shivam Singh
Leading experiential marketing and community engagement initiatives.
- Role
- Senior Manager at Maxperience
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shivam Singh
Experiential marketing professional with over 7 years of specialized experience in motorcycle racing, rider training, and two-wheeler brand engagement. Proven track record of planning and executing performance-led activations for OEMs—ranging from track days and off-road demo zones to technical riding modules and live product showcases.Strong understanding of motorcycle dynamics, rider psychology, and brand positioning enables the development of immersive, strategy-driven experiences that effectively communicate product value and performance. Skilled in translating technical features into measurable engagement outcomes through structured, high-impact on-ground programs.Collaborates with cross-functional marketing, product, and agency teams to deliver brand-aligned experiences that increase visibility, customer interaction, and long-term affinity in the competitive two-wheeler segment.
Experience
Senior Manager
Apr 2025 — Present · Gurugram, IN
As a Senior Manager in Rides & Community, I specialize in translating brand objectives into powerful, real-world experiences. I lead the creation of unique IPs for experiential marketing, manage diverse riding communities, and oversee every aspect of motorcycle events. My focus is on fostering deep brand connections and loyalty through strategic community engagement and impactful event execution.
Education
Rabindranath Tagore University
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
Rabindranath Tagore University
Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services
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