Shivam Sharma

About Shivam Sharma

Results-driven Senior Marketing Analyst with 4+ years of experience specializing in Email Marketing Automation, Campaign Management, and Marketing Analytics within the MarTech ecosystem. Extensive hands-on experience working with Marketo to plan, build, execute, and optimize automated email campaigns, nurture programs, and customer lifecycle journeys to improve engagement and campaign performance. Strong analytical background with the ability to derive actionable insights from marketing data using SQL, Power BI, and Excel, supporting data-driven marketing decisions and performance optimization. Experienced in campaign performance reporting, audience segmentation, A/B testing, and cross-functional collaboration with marketing, data, and product teams. Passionate about leveraging marketing automation, data analysis, and MarTech tools to drive scalable campaigns, improve customer engagement, and deliver measurable business impact.

Experience

1. Senior Analyst

   WPP Production India [Studios]

   May 2025 — Present · Gurugram, IN

   Key Responsibilities:• Build and manage automated marketing campaigns using marketing automation platforms.• Design and deploy customer lifecycle journeys across email and digital channels.• Create audience segmentation strategies based on behavioral and demographic data.• Manage end-to-end campaign execution including campaign build, testing, deployment, and monitoring.• Develop responsive email templates using HTML and CSS.• Analyze campaign performance using marketing analytics and reporting dashboards.• Optimize campaigns through A/B testing, segmentation, and personalization strategies.• Collaborate with CRM, data, and marketing teams to improve customer engagement and conversion.Tools & Technologies:Marketo | Marketing Automation Platforms | Email Campaign Management | HTML | CSS | CRM | Campaign Analytics

Education

• Achievers Institute

  Intermediate | PCM |, 12th board

  2016 — 2017

• Lovely Professional University

  B.tech, Automobile Engineering

  2017 — 2021

• Glenhill Public School

  10th Board, Junior High/Intermediate/Middle School Education and Teaching

  2012 — 2013