Shivam Pandey
Assistant Manager | Marketing | Performance Marketer | Byju\'s
- Role
- Assistant Manager Performance Marketing Byju\'s at Byju\'s
- Location
- Ghaziabad, IN
- LinkedIn followers
- 500 followers
About Shivam Pandey
Hi, I am Shivam Pandey, a Marketing and Operation enthusiast, completed MBA from Jaipuria institute of management (Noida) in the stream of Marketing and Operation. I am a part of marketing team at India\'s most successful EdTech startups company, having work-ex at Byju\'s as “Assistant Manager” (Future Leader)-Marketing. During the period of my corporate journey, I am involved in BTL Campaign management, Offline Marketing, Lead Generation, B2B sales, client handling, relationship management, Media & PR collaboration and Stakeholders management. Feel free to connect with me- +91••••••••08 (Call/WhatsApp)
Experience
Assistant Manager Performance Marketing Byju\'s
May 2022 — Present · Gaya, IN
Identify, develop & evaluate marketing strategy for BTL activation based on business objectives, market characteristics of two districts (Bodh Gaya & Jehanabad) in Bihar market - Exploring new local and national assets partnership for business marketing campaigns across supermarkets, malls, railway station and D2D in Bodh Gaya & Jehanabad district in Bihar.* Directed the hiring, training and performance evaluation of different stakeholders like interns, BDE’s, Agency partners and oversee their daily activities, Hired and trained around 20 BDEs to align the lead target with the results.* Formulate managing and creating content & training modules for all new joiners & existing employees in organization for classroom & virtual based learning program offerings of our BTL campaigns.* Formulate marketing campaigns to promote Byju\'s products, generate leads and to ensure the revenue generated through the region assigned, generating 1500 Leads/Months and getting 3-5% of conversion which generated revenue in between 22L -50L.
Education
ICST Institute - India
B.com
2016 — 2019
Jaipuria Institute of Management
Pgdm
2020 — 2022
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