Shivam Pandey

About Shivam Pandey

Senior Performance Marketing Manager with a strong focus on paid media and growth-driven strategies. Currently working at Crealytics, where I help plan, scale, and optimize performance marketing initiatives to drive measurable business impact.With 3+ years of experience in digital marketing, I’ve built deep expertise across paid social platforms including Meta, Tiktok, Snapchat and Pinterest ads. I specialize in audience strategy, campaign optimization, and data-led decision-making to maximize ROAS and efficiency at scale.Over the years, I’ve led and executed integrated performance strategies that improved brand visibility, increased engagement, and delivered consistent conversions. I rely heavily on analytics and insights to continuously refine campaigns and meet key performance goals.I enjoy working in fast-paced environments and collaborating with cross-functional teams to solve complex challenges. Experienced in managing large budgets, aligning marketing efforts with business objectives, and driving sustainable growth through performance-focused execution.Always curious and committed to learning, I stay closely connected to evolving digital trends and best practices. I’m motivated by challenges and focused on delivering impactful solutions that create long-term value.

Experience

1. Senior Performance Marketing Manager

   Crealytics

   Feb 2026 — Present · Mumbai, IN

Education

• Amity University

  Bachelor of Commerce - BCom (Hons.)

  2017 — 2020

• Kraftshala

  Digital Marketing, Paid Media Advertising