Shivam Murarka

About Shivam Murarka

I\'m the person who notices when brands promise one thing and customers feel another. Not to criticise, but I\'m genuinely curious: why does this work? why\'d this fail? what\'d we miss?I think in systems, not tasks. Content builds trust. Performance drives acquisition. Retention compounds value. Most teams miss how these connect. So I don\'t chase vanity metrics. I hunt for outcomes that stick.What I Do:I\'m strategic but I execute. I can talk brand narrative with designers and attribution models with analysts. I\'m most useful translating between those worlds, because they usually don\'t talk to each other. I\'m equally comfortable in chaos or leading teams. Early career, I wore every hat: strategy, product, design, project management, sales, client servicing. I learned: great companies are built at intersections, not silos.I build scalable systems. Content frameworks, marketing structures, CRM systems, I always ask: will this work for iteration 100, or just iteration 1? I build systems others can run, not dependencies on me.I\'ve built teams from scratch across B2B and B2C. Best teams have people who own things without being told, who assume responsibility without waiting for permission. I don\'t build hierarchies, I build synergy with intention.I\'m exploring AI constantly, not as an expert, but testing tools, figuring what actually helps vs. hype. Teams that integrate AI thoughtfully will pull ahead. So I\'m learning alongside my team.How I Work:I\'m driven by messy problems. Where brand meets business. Where creative needs data. Where short-term ties to long-term. I learn by going adjacent, deep dives into psychology, automation, behaviour. Keeps me from getting dated.I don\'t overpromise. I deliver. I care whether work moved the needle. If it didn\'t, I want to understand why. If it did, I want to know how to repeat it.I\'ve built things from scratch in chaos, betting on potential when paths weren\'t clear, sticking through pivots. That\'s given me real tolerance for ambiguity.What Energises Me:I enjoy working in environments that value systems thinking, real credibility, and solving actual problems. DTC and growth-focused spaces especially. Speed matters, but not at the cost of trust.I\'m energised by teams that own their work and care about impact. Places where I can build something meaningful.Right now, I genuinely love what I\'m building. Always curious about the next challenge, something that pushes me to think differently, where strategic thinking + execution + team-building compounds.

Experience

1. Deputy General Manager Marketing

   Suspire - Rewarding Sustainability

   Nov 2025 — Present · Mumbai, IN

Education

• Anil Surendra Modi School Of Commerce (ASMSOC)

  Bachelor of Business Administration - BBA, Business, Management and Marketing

• Don Bosco School, Park Circus, Kolkata

  High School Diploma, Business/Commerce, General