Shivam Mishra
Senior Manager - Strategic Partnerships & Alliances @Adneto
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WORK HISTORY
Senior Manager - Strategic Partnerships & Alliances @Adneto
South Delhi, IN
Driving strategic B2B partnerships at Adneto to help brands grow by leveraging Payment Networks, Banks & fintech-led loyalty and rewards ecosystems.• Onboarding B2B brands across SaaS, AI, Automation, and productivity sectors into reward and banking ecosystems globally.• Driving visibility and qualified lead generation through card-linked offers and performance-based loyalty campaigns• Supporting brands in optimizing customer acquisition cost (CAC) while boosting engagement and retentionAre you a Brand looking to leverage Bank ecosystem, Let\'s discuss!
EDUCATION
Boys' High School & College
Intermediate, Science with Computer Science
Bharati Vidyapeeth
Bachelor of Business Administration - BBA, Business Administration and Management, Marketing Management
ABOUT SHIVAM MISHRA
As a Senior Manager with dedicated experience in Business Development and Marketing.I thrive in environments where strategic thinking and proactive leadership are paramount. My journey from a Business Development Trainee to managing a dynamic team of professionals has equipped me with a comprehensive understanding of the intricacies of business growth and client relationship management.I’ve sold and led multi-layered, high-trust solutions across FinTech, PR, and EdTech each with distinct sales motions, stakeholder dynamics, and execution demands.In FinTech, I collaborated with the Visa APAC team @ Adneto, leading brand onboarding into Visa’s rewards ecosystem. I engaged regularly with Heads of Partnerships and Senior Marketing leaders at global SaaS companies including Notion, ActiveCampaign, Grammarly, Todoist, Skillshare, Picsart and many others.This role required navigating multi-stakeholder decision-making, compliance and partnership frameworks, and ensuring brand, commercial, and technical alignment to enable successful launches on Visa’s platform.In PR, I partnered directly with founders, business owners, and entrepreneurs to drive brand visibility, credibility, and reputation through bespoke PR strategies. I worked closely with leading media houses and managed a 9-member team, owning the full lifecycle from strategic planning and client engagement to execution and delivery. Success in this role depended on a deep understanding of brand positioning, narrative development, and long-term relationship management, as PR sales are driven by trust, consistency, and measurable outcomes rather than transactional wins.In EdTech, I led student acquisition for a public speaking program and managed a 5-member sales team. This involved understanding individual learner motivations, addressing objections, and clearly articulating the long-term ROI of skill development. Selling in this space required a balance of empathy, consultative persuasion, and outcome-driven messaging.Across these industries, I’ve consistently demonstrated strength in consultative selling, stakeholder management, team leadership, and cross-functional collaboration-selling to individual consumers, founders, SMBs, and enterprise SaaS leaders. Together, these experiences have shaped my ability to sell multi-layered, non-commodity solutions that require education, credibility, and long-term value creation.
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