Shivam Gupta
Staff Engineer @InMobi Advertising
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WORK HISTORY
Staff Engineer @InMobi Advertising
Bengaluru, IN
Spearheaded the zero-downtime migration of a high-traffic DSP platform from Azure to GCP, achieving $80K in monthly savings. • Owned architecture for REM targeting & pricing (Android + iOS), enabling iOS launch with budget safety and gated experimentation; unlocked ~$30K daily recurring revenue.• Designed D2C identity & targeting framework with real-time deterministic upgrades and serving-time profile merge strategy, driving ~$15K daily recurring revenue and leading foundational commerce-focused design changes in dsp.• Developed a real-time budget management system that effectively prevented $2M in annual budget waste. • Designed machine learning bidding optimization strategies, resulting in a 15% improvement in campaign ROI using RL-MAB. • Established a technical roadmap that enhanced platform uptime from 99.1% to 99.9%.
EDUCATION
National Institute of Technology Jamshedpur
B.Tech
SKILLS
ABOUT SHIVAM GUPTA
Staff Engineer with 12+ years of experience leading the end-to-end design and evolution of large-scale, low-latency platforms across AdTech and eCommerce.At InMobi, I own architecture for core monetization Adtech systems—including REM (Remarketing) targeting & pricing across Android and iOS, and D2C onboarding and targeting—spanning product definition, system design, experimentation, rollout safety, and revenue impact. This work unblocked new business on iOS (~$30K DRR) and enabled scalable D2C activation (~$15K DRR).I’ve led platform-wide initiatives such as a zero-downtime Azure → GCP migration sustaining 3M+ QPS ($80K/month savings), and built real-time budget pacing and management systems reducing underburn by 40% and preventing $2M+ annual waste.My focus areas include distributed backend systems, streaming platforms, low-latency ML inference, experimentation safety, and cost-efficient infrastructure. Previously at Walmart Labs, I drove backend and cloud transformations for large-scale eCommerce platforms enabling omnichannel experiences.Passionate about creating robust, efficient, and scalable solutions, I thrive in dynamic, high-throughput environments.
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