Shivam Deshmukh
CRM & Marketing Automation Specialist | SFMC | MoEngage | 4+ Years | Lifecycle & Automated Campaigns | Retention Strategy | Ex-Amber | Ex-eClerx
- Role
- Associate - Salesforce Marketing Cloud Developer at Cognizant
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Shivam Deshmukh
Passionate about building smarter, data-driven customer journeys that boost engagement and retention.I’m a CRM & Marketing Automation Specialist with 4+ years of experience delivering personalized lifecycle campaigns and customer journeys across platforms like Salesforce Marketing Cloud (SFMC), MoEngage, Sendinblue, and GA4.I\'ve led 50+ automated multi-channel campaigns for top brands, including Fortune 500 clients like Charter Communications and Motorola. My strengths lie in segmentation strategy, journey building, and campaign QA — with measurable lifts in retention (↑19%), ROI (↑25%), open rates (↑60%), and CTR (↑50%+). Certified in SFMC Email Specialist & Administrator Awards: Top Performer of the Quarter | Business Excellence | Values Award KPIs: CLTV, CAC, CTR, DAU/WAU, Churn RateI thrive at the intersection of data, marketing, and automation, and am always looking to help brands grow smarter. Let’s connect if you’re looking for someone to scale retention, automate campaigns, or optimize CRM performance.
Experience
Associate - Salesforce Marketing Cloud Developer
Dec 2025 — Present
Education
Savitribai Phule Pune University
Bachelor of Engineering - BE, Electrical Engineering Technologies/Technicians
2017 — 2021
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