Shivam Dangi

Ppc Expert @EVitamin Business Consulting Pvt. Ltd

Indore, IN

Overview As a PPC Expert at Amazon, I specialize in designing and optimizing pay-per-click campaigns that effectively drive targeted traffic and enhance conversions for a diverse range of products. With a deep understanding of the Amazon advertising ecosystem, I utilize data-driven strategies to maximize ROI and boost brand visibility. Core Skills 1. Strategic Campaign Development I begin every campaign with a thorough analysis of client objectives, target demographics, and market conditions, I ensure that campaigns align perfectly with business goals, whether it’s increasing brand awareness, driving sales, or launching new products.2. Keyword Research & Management Using tools like Helium 10 and other tools, I conduct comprehensive keyword research to identify high-performing keywords that ensure optimal visibility and targeting.3. Engaging Ad Creation I excel in compelling ad copy highlighting key product features and benefits. Through A/B testing, I continuously refine ad elements to enhance click-through rates (CTR) and conversions.4. Budget Management I meticulously manage advertising budgets, ensuring that every rupee spent contributes to business objectives. I adjust bids based on performance data to maximize return on investment.5. Performance Tracking & Reporting I utilize Amazon\'s advertising dashboard and tools to monitor key performance metrics, such as CTR and Advertising Cost of Sales (ACOS). I provide clients with clear reports that translate data into actionable insights.6. Landing Page Optimization I collaborate with product teams to enhance product detail pages, ensuring alignment between ad messaging and landing page content, which improves user experience and boosts conversion rates.7. Client Communication 🤝I prioritize open communication with clients, providing regular updates and ensuring they are engaged throughout the campaign process, fostering trust and collaboration.

INSTITUTE OF MANAGEMENT STUDIES, DAVV, INDORE

Master of Business Administration - MBA