Shivalika Anand
CBO- Programmatic DOOH|| AR 40 under 40|| | Ex- Taboola || Ex-Tiktok|| 2 decades of experience in Digital #streetMBA
- Role
- Chief Business Officer and Partner at Dgtoohl
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shivalika Anand
With 18 years of experience in digital marketing and sales, I am a seasoned and versatile professional who can build and monetize new business opportunities across emerging media platforms. I am responsible for developing and executing the sales strategy, managing key accounts, and growing the revenue and market share of digital products. I leverage my expertise in programmatic, native, and short video advertising, as well as my extensive network of contacts in the industry, to create value for both advertisers and publishers. I also collaborate with the product and engineering teams to provide feedback and insights on product features and enhancements.
Experience
Chief Business Officer and Partner
Aug 2025 — Present · Gurugram, IN
At DGTOOHL - We are building programmatic dooh with audience and data led planning with measurable outcomes. Driving revenue globally and building a strong team across India.
Education
Guru Gobind Singh Indraprastha University
Bachelors in Journalism And Mass Communication, Communication, Journalism, and Related Programs
2003 — 2006
MAAC
PGDM, Animation, Interactive Technology, Video Graphics and Special Effects
2006 — 2008
Skills
- Advertising
- Magazines
- Creative Writing
- Event Planning
- Social Media Marketing
- Web Content
- Press Releases
- Digital Media
- Media Planning
- Integrated Marketing
- New Media
- Graphic Design
- Public Relations
- Internal Communications
- Media Relations
- Strategy
- Marketing
- Web Content Writing
- Digital Marketing
- Brand Management
- Brand Development
- Marketing Strategy
- Corporate Communications
- Online Strategy
- Content Development
- Creative Direction
- Copywriting
- Social Media
- Corporate Branding
- Strategic Communications
- Online Advertising
- Marketing Communications
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