Shivali Gawande

About Shivali Gawande

I’m a seasoned content strategist and narrative architect with over 15 years of…

Experience

1. Associate Director- Content Strategy (Embedded Within 3m)

   Digital

   Jun 2023 — Present

   Developed a brand voice to ensure consistency across all assets to deliver projects with a 100% success rate- Worked with external and internal collaborators and creative resources to deliver content that is coherent with the 3M brand strategy and voice- Worked on the launch of a new product for APAC markets for the Public Safety Division of 3M. Worked from scratch to develop and craft key messaging for the product based on which the subsequent assets were created namely, social media assets, sales brochure, sales presentation, flyers, and more- Applied SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas of different countries. Ex: Usage of Dable and Manplus in Korea, Line in Thailand, and Google for Australia & India markets- Assisted with integrating content strategy and time-specific brand campaigns to drive campaign goals with over 90% efficiency - Assisted and created documents for build for both Eloqua and Salesforce to ensure a 100% adherence to brand campaigns and their purpose

Education

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  Bachelor of Arts (B.A.), English Language and Literature/Letters

  2005 — 2008

• International School of Business and Media

  PGPMM, Public Relations and Corporate Communications

  2010 — 2012

• Punjab Technical University

  Master’s Degree, Mass Communication, Advertising & Journalism

  2010 — 2012

Skills

• Corporate Communications
• Public Relations
• Marketing Communications
• Social Media
• Press Releases
• Brand Management
• Integrated Marketing
• Competitive Analysis
• Microsoft Office
• Marketing Strategy
• Event Management
• Marketing
• Market Research
• Team Management
• Strategic Communications
• Social Media Marketing
• Business Development
• Media Relations
• Media Planning
• Advertising
• Digital Marketing
• Brand Development
• Corporate Training
• Soft Skills
• Personality Development
• Fashion Writing
• Fashion Consulting
• Crisis Communications
• Marketing Management
• Copywriting
• Digital Media
• Editing
• Internal Communications
• Writing
• Online Advertising
• Internal & External Communications
• Content Development
• Social Media Blogging
• Fashion Blogging
• Corporate Blogging