Shivali Soni
Senior Backend Engineer @The AA
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WORK HISTORY
Senior Backend Engineer @The AA
EDUCATION
GITAM Deemed University
Bachelor of Technology - BTech, Electrical and Electronics Engineering
SKILLS
ABOUT SHIVALI SONI
For 12+ years in corporate IT, I worked on designing and improving complex systems : mapping workflows, reducing bottlenecks, and bringing structure to fast-moving teams.Over time, I became more interested in a recurring problem outside corporate environments:Growing service firms don’t struggle because of effort.They struggle because operational clarity doesn’t scale.As teams grow:– Decisions start routing back to the founder– Escalations become reactive– Work stalls invisibly– Accountability becomes inconsistentI now work with founder-led service businesses to:– Map operational workflows– Clarify decision ownership– Define escalation thresholds– Install simple visibility systemsThe goal isn’t more tools.It’s scalable structure.I’m also the founder of Veyra, where I implemented accountability and follow-through systems within wellness businesses, further deepening my focus on operational consistency.
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