Neduru Shiva Kumar

About Neduru Shiva Kumar

Welcome to my profile! I am Dynamic and results-oriented digital marketing professional with hands-on experience in optimizing campaigns through DV360, focusing on bidding strategies and pacing to drive performance. I also specialize in CM360, where I manage trafficking, reporting, tag setup, Creating excel reports for client presentation using functions like power automate, vlookup and concat. I also do complex troubleshooting if there are any issues in platforms to ensure campaigns are functioning smoothly. My collaborative approach allows me to work seamlessly with cross-functional teams to deliver results and optimize digital advertising efforts effectively.

Experience

1. Digital Marketing Specialist

   Basic Elements

   Jun 2025 — Present

   Integrated Lead Generation Architecture: Designed and executed full-funnel acquisition strategies across Search, Display, Video, and Social platforms. Built conversion-driven funnels aligned with intent mapping, audience segmentation, and behavioral targeting.• Performance Marketing & Bid Optimization: Managed high-intent campaigns using keyword clustering, match-type segmentation, negative sculpting, and smart bidding (tCPA/tROAS) to reduce CPL and improve lead quality.• Funnel Engineering & Conversion Systems: Developed structured landing ecosystems with authority positioning, layered content, intent-based CTAs, and multi-step qualification flows to enhance MQL-to-SQL efficiency.• Campaign Taxonomy & Tracking Framework: Implemented standardized naming conventions, UTM governance, event tracking, goal configuration, and cross-channel attribution modeling to ensure reporting accuracy and scalable data architecture.• Optimization & Experimentation Framework: Executed A/B testing across creatives, messaging angles, CTAs, landing layouts, and audience cohorts. Leveraged analytics dashboards and search insights for performance scaling.• Automation & Lead Workflow Integration: Designed automated workflows with conditional triggers, dynamic responses, document sharing, and scheduling integrations to accelerate conversion velocity.• Technical SEO & Website Optimization: Led on-page SEO including keyword mapping, metadata structuring, internal linking architecture, schema integration, and content clustering to strengthen organic visibility.• Omnichannel Attribution & Reporting: Built dashboards tracking CPL, CTR, CVR, Impression Share, and lead scoring metrics to drive data-backed decisions and revenue growth.• Website Infrastructure & Conversion Optimization (WordPress): Managed WordPress architecture, deployed service pages, optimized Core Web Vitals, integrated tracking pixels and forms, and ensured security and platform stability.

Education

• Jawaharlal Nehru Technological University Hyderabad (JNTUH)

  Master of Business Administration - MBA

• Satavahana University, Karimnagar

  Bachelor of Commerce - BCom, Computer applications