Shivakumar Yadav
Digital Marketing Specialist | Sitecore | eCommerce | SEO | Salesforce CRM | Pradot | Advertisement
- Role
- Digital Marketing Specialist at AMETEK
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shivakumar Yadav
As a Digital Marketing Specialist at AMETEK, I focus on creating and executing product…
Experience
Digital Marketing Specialist
Jan 2024 — Present · Bengaluru, IN
Develop & execute product marketing strategies for programmable power supplies & test equipment.• Manage Sitecore CMS & BigCommerce for global website content & product listings.• Conduct market research and competitive analysis to identify trends and improve positioning.• Plan and launch new product marketing campaigns, sales enablement materials, and lead-generation strategies.• Promoted media press releases and new content assets to generate lead opportunities.• Plan and execute targeted product marketing and email campaigns to enhance customer awareness, promote product upgrades, and drive retention.• Managed end-of-life EOL product listings, ensuring continued accessibility.• Execute SEO, PPC (Google Ads), and email marketing campaigns to enhance brand awareness.• Collaborate with cross-functional teams to optimize product messaging and digital presence.• Analyzed corporate KPIs and marketing metrics to provide data-driven insights for optimizing performance.• Monitored industry trends and competitor activities to refine marketing strategies.
Education
Gulbarga University
Bachelor's degree
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