Shivakumar A

About Shivakumar A

Marketing professional with over 5 years of experience in data insights, market research, management consulting, and marketing communications within Marketing & Sales organizations. In my current role at Bosch, I support the marketing and business strategy team in the Automotive powertrain division on business and competitor intelligence, data analysis, business insights, Marcom activities (events, conferences, sales workshop), and also support management in building product and sales strategy roadmap to drive key business decisions. Functional areas of expertise include: Having led a multitude of research projects across a broad range of sectors including Renewable energy, EV, CNG, and H2 market, etc. I can manage stakeholder expectations, lead projects and coordinate with multiple teams, and deliver management-focused results on time Actively tracking Govt. legislation, and COP26 sustainable goals to recommend and support building scenarios to meet net-zero targets. Well-versed in data analysis & insights, preparing market reports, and making actionable recommendations to drive business and sales strategy roadmap Experience in client-facing roles for both internal and external work environments I possess strong skills in problem-solving, teamwork, communication, and handling complex situations. Quick learner within a short span and deals with multiple stakeholders Expertise/Skills: Marketing and Brand positioning Business and data insights Primary and Secondary Research Marketing communications Data Analysis and scenario building Ability to work in a fast-paced, high-pressure environment Experience in delivering projects using Agile methodologies Time management and quick learner to adapt to changing technologies and business requirements Databases and Technology Skills: Project Management tools: JIRA Scrum, Spreadsheets, Google docs, Gantt charts Data Analysis and Visualization: Excel, Power BI, Tableau, SQL, and basics of Python (Jupyter Notebook) Survey tools: SurveyMonkey, SurveyGizmo, Google Forms, Typeform MS Office and Statistical tools: MS PowerPoint, Word, Excel, and Power Query Market & Competitive Intelligence Databases: Gartner, Forrester, Factiva, IDC, ISG, Ovum, Kanban, Statista, Vahaan CRM and Sales Intelligence tools: LinkedIn Sales Navigator, D&B Hoovers, ZoomInfo, Salesforce CRM

Experience

1. Senior Executive

   Bosch India

   Apr 2019 — Present

   Conduct extensive research and analysis on the EV ecosystem, hybrid vehicles, and new energy sectors such as Hydrogen and NG • Weekly Sales tracking and Monthly KPI tracking for the Bosch powertrain division portfolio (price change rate, exchange rate reconciliation, acquisition targets, special earnings) • Assist the strategy leader in presenting sales and product strategy roadmap, future technology forecast, and sales strategy to the leadership team • Produce market trend reports and competitor intelligence battle cards providing valuable insights • Conduct primary and secondary research, including building questionnaires and conducting user surveys • Conduct LinkedIn campaigns and surveys that result in generating key insights and leads for the sales team • Analyze large data sets and develop interactive sales dashboards and visualization reports using Power BI • Experience developing and promoting marketing collaterals such as whitepapers, brochures, webinars, and blogs in collaboration with marketing departments • Support in department budget planning for the calendar year with regard to trade shows, market reports, conferences, and participation

Education

• IFIM Business School

  Post Graduate Diploma in Management, Marketing and Operations, General

  2016 — 2018

• SRM University

  Bachelor of Technology (B.Tech.), Mechanical Engineering

  2012 — 2016