Shivateja Gupta

About Shivateja Gupta

Growth-focused marketing leader with 8+ years of experience in scaling mobile-first businesses from the ground up. Currently leading multi crore annual user acquisition budgets at AbhiBus, driving profitable growth across performance, brand, and organic channels.Specialized in full-funnel growth strategy from acquisition and ASO to retention and ROI optimization. Proven track record of doubling user growth YOY, delivering 150K+ organic installs via Play Store/App Store events, and maintaining CPA efficiency below industry benchmarks.Skilled in media planning, data-driven decision-making, creative innovation, and marketing automation. Adapt at aligning marketing investments with LTV/CAC economics, enabling sustainable scale while protecting profitability.Passionate about building high-performing teams, leveraging AI for creative & analytics acceleration, and collaborating with leadership to translate business vision into measurable marketing impact. Career goal: To drive end-to-end growth as a Business Head, owning both revenue and profitability for large-scale consumer tech businesses.

Experience

1. Senior Performance Marketing Manager

   AbhiBus

   Apr 2025 — Present · Hyderabad, IN

   Scaled a multi crore annual marketing budget with precision, ensuring every rupee spent translated into profitable growth while maintaining CPA targets below industry benchmarks.Drove 2x+ YOY growth in new user acquisition through an omnichannel strategy spanning Google, Meta, Apple Search Ads, Bing Ads, programmatic, partnerships, and affiliate networks.Grew organic installs & visibility – Engineered ASO strategies on Play Store & App Store, delivering 100K+ installs via promotional events and boosting organic explore ranking through creative metadata and visual experiments.Shaped acquisition economics – Designed and executed discounting strategies across app, web, and affiliate ecosystems, optimizing monthly allocation to maximize acquisition efficiency and LTV.Owned full-funnel media strategy – Planned, bought, and optimized across performance & brand channels, integrating data-led decisioning to ensure channel-level profitability and ROAS growth.Creative innovation at scale – Drove digital sale events and high-impact brand campaigns (YouTube, Meta), leveraging AI tools (ChatGPT, Veo3, RunwayML) for creative iteration, content ideation, and accelerated A/B testing.Built automation-driven marketing intelligence – Partnered with analytics teams to replace manual reporting with API-powered dashboards via n8n, enabling real-time KPI tracking and faster optimization cycles. Deep business impact analysis – Monitored and optimized LTV/CAC ratios, retention curves, ROI, and channel recovery through daily, weekly, and monthly reports for leadership decision-making.Strategic stakeholder management – Worked closely with COO, VP Marketing, and Brand Leadership to align acquisition, branding, and retention strategies with long-term business growth objectives.

Education

• Vidya Jyothi Institute Of Technology

  Bachelor of Technology, Computer Science

  2014 — 2018