Shiva Ranjani

About Shiva Ranjani

Expert Marketing Automation Specialist and UI/UX Developer with extensive experience in Adobe Campaign Classic v8, Oracle Eloqua, and end-to-end campaign execution. Demonstrated expertise in workflow design, data schema configuration, email and landing page development, and REST/SOAP API integration. Skilled in building multi-step automation workflows, executing targeted email campaigns, and enhancing lead engagement through effective segmentation strategies. Award-winning performer recognized for excellence in campaign execution, reporting, and marketing automation Additionally, brings hands-on proficiency in UI/UX design, developing responsive interfaces using modern front-end technologies and good knowledge in design tools like Adobe XD and Figma.

Experience

1. Associate Engineer

   Verticurl

   Nov 2021 — Present

   Implemented and managed the Eloqua marketing automation platform to ensure seamless and efficient campaign execution, with hands-on experience in end-to-end campaign management, including email campaigns, lead scoring models, dynamic forms, and landing pages to boost engagement and drive lead conversion. Proficient in contact segmentation strategies by categorizing records into active, inactive, and dead segments, enabling precise targeting and personalized communication. Additionally skilled in Adobe Campaign Classic v8 (ACC v8), with expertise in workflow design, delivery template creation, and full campaign lifecycle execution. Demonstrated strength in configuring data schemas, managing recipient tables, and building relational data models to support complex marketing operations. Adept at campaign execution and performance tracking, including proofing, managing approval workflows, and conducting detailed post-campaign analysis to optimize future initiatives.\"

Education

• Anna University Chennai

  Bachelor of Engineering in Computer Science