Shiv Shankar Singh
Media Performance Associate Manager @Publicis Groupe
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WORK HISTORY
Media Performance Associate Manager @Publicis Groupe
Gurugram, IN
Managed $20M USD marketing budget for Adobe product suite, executing AI-driven campaigns across Paid Search (Google Ads, Bing/Microsoft Ads- UAC and (ASA) Apple Search Ads running search, video and display ads), and Paid Social (Meta Ads, LinkedIn Ads, Snapchat Ads, TikTok Ads, Pinterest Ads & Reddit Ads), including Media planning for APAC Market.• Client handling, managing approvals, performance updates, and strategic recommendation and media planning.Delivered detailed performance reporting (CTR, CPA, ROAS, CVR) using GA4, Adobe Analytics and internal dashboards, with actionable recommendations. • Conducted daily monitoring and bid strategy adjustments to ensure delivery and performance targets were met. Proactively resolved post-launch issues like ad disapprovals, performance drops, and landing page view inconsistencies. • Delivered daily, weekly, and monthly reports on performance, pacing, and optimizations across all channels.• Created campaign performance insights and WoW/QoQ analyses with clear recommendations to enhance campaign outcomes. • Acted as a central point of contact between internal operations teams and external clients, ensuring all updates, approvals, and issues were managed smoothly. • Developed and updated media plans based on real-time campaign data, client inputs, and performance goals. Collaborated with teams to continuously refine media buying strategies to maximize ROI.
EDUCATION
Guru Gobind Singh Indraprastha University
Master of Business Administration - MBA
Delhi University
Bachelor of Commerce - BCom, -
ABOUT SHIV SHANKAR SINGH
Publicis Groupe has been a platform where I’ve contributed to enhancing ROI for Adobe’s product suite through data-driven marketing campaigns across Google Ads, Facebook, and YouTube. As part of collaborative efforts, the team optimized cost-per-acquisition and boosted conversion rates through continuous A/B testing, creative refinements, and effective targeting strategies. With an MBA from Guru Gobind Singh Indraprastha University and a solid foundation in digital marketing, I have honed my skills in campaign management, analytics, and cross-channel marketing strategies. Passionate about leveraging insights to drive impactful business results, my goal is to empower organizations to achieve measurable growth and customer engagement through innovative marketing solutions.
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