Shishir Mathur
Team Leader (Channel sales) at ABD Rajasthan / Ex- Diageo (Sales)
- Role
- Head of Sales at Ace Beveragez Private Limited
- Location
- Jaipur, RJ, IN
- LinkedIn followers
- 500 followers
Experience
Head of Sales
Nov 2025 — Present · Rajasthan, IN
Key Duties- Sales & Channel Management - Handled retail, on-trade, and institutional sales across Rajasthan- Managed RSBCL depots, distribution planning, and stock forecasting- Negotiated terms with channel partners (margins, SKU range, visibility, payment terms)- Team Leadership & Training - Led teams of up to 17 people- Conducted on-job training, performance monitoring, and motivation- Brand & Market Development - Executed BTL activities (branding, merchandising, activations, menu listings, wet sampling)- Coordinated with marketing and finance teams for campaigns and claims- Installed innovative visibility elements to reinforce brand image- Business Planning & Reporting - P&L accountability, sales forecasting, competitor tracking, and market share analysis- Presented sales, revenue, and expense reports with insights on market shifts- Success Highlights- Target Achievement: Consistently achieved 100% sales targets (volume & revenue) with profitability focus- Product Launches- Successfully launched Sterling Reserve Whisky in Rajasthan (on-trade, clubs, institutions)- Expanded presence of OC Blue Whisky through BTL promotions- Market Expansion: Delivered year-on-year growth in top-line and bottom-line performance- Leadership Impact: Recognized as an effective organizer, motivator, and decisive leader driving team excellence- Industry Experience: Over 17years with leading beverage companies (Diageo, ABD, Jagatjit), excelling in retail and modern trade formats.
Education
Maharshi Dayanand Sarswati University
Associate's degree, Sales, Distribution, and Marketing Operations, General
2000 — 2003
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