Shishir Gupta

About Shishir Gupta

Strategic Category & Product Leader with 5+ years of experience in NPD, GTM design, brand transformation, and category growth. Led the post-acquisition transformation of Morphy Richards under Bajaj, redefining premium positioning, revamping packaging & communication, strengthening GTM, and steering the innovation roadmap. Delivered portfolio growth of 40% and scaled key categories like OTG, Air Fryers by 50% through insight-led product and brand strategy.Previously led Kitchen Appliances at Atomberg, driving 82% MoM revenue growth, launching India’s first BLDC Mixer Grinder (Zenova)- a top 5 Amazon bestseller - and scaling the vertical to the #2 revenue contributor within just 8 months through sharp GTM execution and consumer-led innovation.MBA from IIM Shillong with experience across Morphy Richards, Atomberg, ITC, and PepsiCo. Passionate about building premium brands, high-growth categories, and differentiated products by blending deep consumer insight with strong commercial and execution excellence.

Experience

1. Product Marketing Manager - Morphy Richards

   Bajaj Electricals Ltd

   May 2025 — Present · Mumbai, IN

   Delivered strong portfolio growth, scaling MR business by ~40% through improved launch sequencing, mix optimisation, and targeted commercial interventions.2. Led end-to-end NPD transformation for Morphy Richards (FY25–26), building an insight-driven innovation pipeline through structured opportunity mapping and feature prioritisation.3. Revamped multi-channel GTM strategy by optimising pricing architecture, category roles, hero SKUs, and assortments - significantly strengthening in-market execution.4. Built leadership in high-growth categories (OTG, Microwaves, Air Fryers) via differentiated product concepts and competitive benchmarking - OTG scaling by 50%.

Education

• Kirori Mal College, University of Delhi

  Bachelor’s Degree

  2014 — 2017

• Indian Institute of Management, Shillong

  Management

  2019 — 2021

• IÉSEG School of Management

  Exchange Program

  2019 — 2020

Skills

• Business Development
• Digital Marketing
• Graphic Design
• Marketing Strategy
• Online Marketing
• Content Development
• Microsoft Office
• Management
• General Management
• Leadership
• Google Adwords
• Start-Ups
• Chemistry
• Team Leadership
• Team Management
• Entrepreneurship
• Social Media Marketing
• Microsoft Excel