Shishir Dwivedi

About Shishir Dwivedi

Seasoned, creative, strategic and passionate Marketing professional with 14+ years of experience in Digital marketing, Traditional marketing and planning business strategy for reputed organizationsGarnered experience from all sides of marketing ecosystem- Agency (Group-m), Broadcaster (Star India Pvt Ltd.) and Client (Tata Croma) Currently working at TATA Croma as Sr. Marketing manager, I am responsible for ATL+ BTL activities, Growth marketing and ROI based marketing activities as per business requirement.Before Croma I worked with Star India- was responsibility of product and revenue strategy for star plus.I have prior work experience on Media planning (Mindshare - Groupm) for prestigious accounts like Birla Sunlife Insurance, Birla White wall care, Kara Wipes, HIndalco Industries, Linen Club, More megastores, Ultratech cements and Aditya Birla Corporate at MindshareMy core skills are- Digital & Traditional marketing, Marketing strategy, Product and Revenue strategy, Pricing, competition analysis and Revenue planning

Experience

1. Senior Marketing Manager

   Croma

   Sep 2020 — Present · Mumbai, IN

Education

• MICA | The School of Ideas

  PGDMC, Digital Communication and Media/Multimedia

  2020 — 2021

• Rishiraj Institute Of Technology, Indore

  B.E, Electronics and Communication

  2004 — 2008

• M.E.T LEAGUE OF COLLEGES, MUMBAI

  M.B.A, Marketing

  2008 — 2010

Skills

• Online Marketing
• Irs
• Consumer Behaviour
• Social Media Marketing
• Google Analytics
• Media Planning
• Mobile Devices
• Media Research
• Ram
• Market Research
• Tgi
• Key Account Management
• Advertising
• Marketing Management
• Advertising Sales
• Customer Insight
• Marketing Strategy
• Marketing
• Integrated Marketing
• New Media
• Competitive Analysis
• Digital Media
• Ppc
• Analytics
• Television
• Media Strategy
• Sem
• Strategy
• Team Management
• Online Advertising
• Tam
• Map
• Product Marketing
• Marketing Research
• Mobile Marketing
• Marketing Communications