Shiryn Sayani
Senior Communications Advisor @BC Ferries
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WORK HISTORY
Senior Communications Advisor @BC Ferries
Vancouver, BC, CA
BC Ferries is the largest passenger ferry line in North America and one of the largest ferry operators in the world. As an essential public service, it connects communities along the Canadian west coast to the people and places important in their lives. In this role I act as a spokesperson for BC Ferries, delivering interviews and developing communications strategies and other materials like news releases, speeches, positioning notes, presentations, newspaper copy and more to support special projects in various areas of the company.My portfolio includes corporate accountability and environmental issues, legal issues and partnerships / special events like the FIFA World Cup.
EDUCATION
University of Exeter
Bachelor of Laws (LLB)
SKILLS
ABOUT SHIRYN SAYANI
Award-winning strategic communications, marketing and campaigns expert with a passion for impactful work on equality and social justice issues, and a reputation for success. Seasoned leader and adviser, named one of PRWeek’s ’30 under 30’ high-performing comms professionals, serving as a board member of the charity Agenda Alliance and holding a Specialist Diploma in Public Affairs (CIPR qualified). Nominated 30 to Watch: Politics (2023). Previously advised senior leadership at the Mayor of London\'s office, Race Equality Foundation and the Bar Council of England and Wales. I\'m known for: • Exceptional relationship-building skills • Insightful judgment of external issues • Strategic vision and planning • Deep understanding of communicating with diverse audiences • Commitment to accessible communications • Dynamic and inclusive project team management Some of my results to date include: • Grew a nonprofit’s earned media mentions and coverage by 1506% in my first six months on the job, compared to the same period the previous year • Led the Mayor of London’s flagship ‘London for Everyone’ campaign, which provided support to new migrants to London and celebrated London’s diversity, reaching 4 million+ Londoners and resulting in a positive sentiment shift • Proactively designed and implemented a membership organization’s first ever broadcast media strategy, resulting in a 556% increase in broadcast media coverage in one year • Designed and executed membership organization’s most successful social media campaign, ‘I Am The Bar’, on the topic of social mobility, winning multiple external awards including the LexisNexis Legal Award (Legal PR/Comms category). • Led campaign strategy for key report into state of justice system in England and Wales, resulting in exclusive media coverage and contributing to a boost of thousands of pounds to government budget • Led and delivered the re-brand of an entire nonprofit, including website overhaul Technical skills: Paid Media (Display, Search, Video, Paid Social, OOH), Social Listening (Sprout Social, Hootsuite, Brandwatch), Media and Political Monitoring (Cision, Dods, Randall\'s), Google Analytics, CRM, Canva, Adobe Creative Suite. Feel free to connect with me on LinkedIn or contact me directly on s••••••••@gmail.com. Happy to provide advice and support to newcomers who are job hunting in Canada.
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