Shiru Yuan

Consumer Marketing Specialist @Kiss Beauty Group

Port Washington, NY, US

Optimized Paid Advertising: Managed a $10K+ monthly ad budget across Meta, Instagram, and TikTok, improving ROAS by 30% and reducing CPC significantly through strategic bid adjustments and audience targeting.Increased Website & Social Traffic: Drove 500K+ unique website visitors and 30M+ organic social media impressions across 2 Instagram accounts and TikTok through engaging content, community interaction, and strategic posting.SEO & Content Strategy: Conducted SEO analysis and optimized product descriptions, hashtags, and keywords, leading to a 10K+ increase in website traffic and a 30% boost in eCommerce sales.Affiliate & Influencer Program Growth: Scaled 800+ brand affiliates and managed TikTok affiliates, contributing 60% of total TikTok Shop revenue and achieving a 450% growth in affiliate engagement.Data-Driven Decision Making: Utilized Power BI to analyze and visualize social media performance, PR impact, ad efficiency, and monthly KPIs, driving informed marketing strategies.Community Engagement & Loyalty Program: Developed and launched a loyalty community, leading to a 288% increase in website reviews, 187% rise in website traffic, and 310% growth in member sign-ups.Email Marketing & A/B Testing: Executed 10+ email campaigns monthly, conducting A/B testing to refine messaging and visuals, achieving an average 40% open rate and 300K+ organic traffic to the website.