Shiromani Pandey
Senior Manager – Paid Search & Performance Marketing | Managing $21M+ Global Media | bp (British Petroleum) & Mars | Google Ads, Amazon, Walmart
- Role
- Senior Manager - Paid Search & Ecommerce Bp (British Petroleum) at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shiromani Pandey
Results-driven Senior Manager in Paid Search & E-commerce with 8+ years of experience leading global performance marketing for top-tier brands across energy, FMCG, and retail.Currently driving Search and E-commerce performance at bp (British Petroleum)- managing a global portfolio of brands including Castrol, Aral, BP Pulse, Wild Bean Café, Amoco, ampm, and Thorntons. I lead performance strategy, automation, and execution across Google Ads, Microsoft (Bing), Amazon, Walmart, and Apple Search Ads, delivering full-funnel growth and measurable business impact across markets.Previously, I led multi-channel digital performance (Search, Social & E-commerce) for Mars, managing iconic brands such as Pedigree, IAMS, Whiskas, Sheba, Galaxy, Snickers, M&M’s, and Orbit across APAC and MEA. This experience strengthened my ability to manage large-scale media budgets, deploy data-led optimization frameworks, and tailor strategies to market-level nuances.My core expertise includes:· Paid Search Strategy & Execution (Google Ads, SA360, Microsoft Ads)· E-commerce Media & Marketplace Advertising (Amazon, Walmart, Shopee)· AI-driven Automation & Predictive Optimization· Cross-channel Integration (Search, Social, Display)· Leadership & Team Capability DevelopmentAn AI-first thinker, I champion the use of automation, smart bidding, and audience intelligence to scale performance efficiently.Recognized with GroupM Choreos nominations (including one finalist position) for excellence in campaign innovation and performance impact.Always open to exploring leadership opportunities in Search, Performance Marketing, or E-commerce, where I can drive growth through strategic innovation and data-led decision-making.
Experience
Senior Manager - Paid Search & Ecommerce Bp (British Petroleum)
Jul 2025 — Present · Gurugram, IN
Global Role | Managing $4M+ Monthly Spend | Brands: Amoco, ampm, Aral, BP Pulse, Castrol, Thorntons, Wild Bean Cafe, etc.· Leading a team of 12 (3 Managers, 9 Executives/Sr. Executives) across multiple regions, driving excellence in Paid Search and E-commerce strategy.· Overseeing end-to-end planning, execution, and optimization for BP, Castrol, and other BP sub-brands globally.· Managing large-scale campaigns across Google Ads, Microsoft (Bing), Amazon, Walmart, and Apple Search Ads.· Steering media strategy, automation, and performance optimization to maximize ROI and efficiency across markets.· Partnering with global marketing and analytics teams to align paid media efforts with brand and business goals.· Implementing data-driven insights and testing frameworks to scale performance and identify growth opportunities.· Driving team capability development, mentoring managers and executives to build future search leaders.
Education
Guru Jambheshwar University of Science and Technology (GJUST), Hisar
BACHELOR OF MASS COMMUNICATION & ADVERTISING (BMC), Advertising
2015 — 2018
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