Shiro H.
I build demand gen programs that leaders in growing tech companies can trust by generating more pipeline, fostering better collaboration across teams, and strengthening content engines.
- Role
- Director of Demand Generation at Concept3D Inc.
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Shiro H.
I build demand gen programs that leaders in SaaS growth companies can trust via more…
Experience
Director of Demand Generation
Jun 2021 — Present
Led demand gen for a growth SaaS company specializing in web tools for higher education & enterprise. Oversaw key channels including paid, ABM, field, webinars, and content marketing, with a focus on pipeline growth and sales alignment. Drove measurable improvements in revenue impact and conversion rates through smart creative and strategic campaign management and close cross-collaboration across teams- Contributed to increases in marketing-driven opportunities & closed-won deals- Designed and executed GTM campaigns for new product launches, creating content and campaigns- Partnered with Sales to align marketing campaigns with sales and optimize operations- Built 4 successful demand programs from zero: LI Ads, Podcast, Webinar, Annual Research
Education
University of Colorado Boulder
Bachelor’s Degree
University of Colorado Boulder
BS
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