Shirley W.
Intrapreneur | Director, Consumer Products and Film & TV Music Licensing @ Universal Music Publishing | 15yr+ Business Development | Strategic Partnership | Disney/ABC, Warner, USC Alum | Principal @ Spark Whimsy
- Role
- Director, Consumer Products and Film & Tv Music Licensing at Universal Music Publishing Group
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
About Shirley W.
Shirley Wu earned her undergraduate degree from the University of Southern California in Music Industry and Business Administration and is currently the Director of Consumer Products and Film & TV Music Licensing at Universal Music Publishing Group (UMPG). At UMPG, Shirley has been instrumental in leading the merchandise strategic partnership negotiations and consumer products business development efforts. She has spearheaded a transformative collaboration plan to maximize merchandise licensing revenue with major studio music groups and their franchise/consumer product teams including WB/WBCP, HBO, Viacom/Nickelodeon, NBCUniversal, DreamWorks, Amazon, WWE, STX, Sesame Workshops and more. Shirley played a key role in launching the iconic LyricVerse brand and LyricPop, a line of children’s pictures books utilizing song lyrics from UMPG’s roster of legendary and award-winning songwriters. She has closed major music publishing clearance deals with key licensees, including digital media/videogame corporations, cable and TV networks, and film studios.Shirley joined UMPG in 2014 as Manager of Film & TV Music Licensing and Clearance. She oversaw day-to-day music publishing clearances for popular TV network programs including Jimmy Kimmel Live!(ABC) and various promos on HBO and CW. Previously, she worked at Disney/ABC Domestic Television (formerly Buena Vista Home Entertainment), the sales/distribution arm for all Disney Studios produced and/or owned media content, where she held the position of Analyst, Contract and Sales Analysis Administrator. She provided accurate and detailed deal and financial analysis for media product availability during sales negotiations and administered licensing agreements with Free/Pay TV and new media content distributors in the US and Canada (e.g. CBS, NBC, BET, MTV, Netflix, CTV, City/Rogers). Prior to Disney, Shirley worked as the Catalog and Consumer Products/Business Development Manager at Warner/Chappell Music (Warner Music Group).During her free time, Shirley enjoys learning new technology, coding, and reading about positive psychology and growth mindset.
Experience
Director, Consumer Products and Film & Tv Music Licensing
Universal Music Publishing Group
Jan 2014 — Present · Santa Monica, CA, US
Education
University of Southern California
Bachelor of Science (B.S.), Music Industry
Skills
- Strategy Execution
- Management
- As400 System
- Pro Tools
- Contract Negotiation
- Information Technology
- Social Media
- Office Management
- Mac
- Business Development
- Brand Licensing
- Digital Media
- Microsoft Office
- Music Publishing
- Entertainment
- New Media
- Marketing
- Music Licensing
- Pc
- Music Industry
- A&R
- Music
- Television
- Consumer Products
- Photoshop
- Audio Engineering
- Business Strategy
- International Sales
- Time Management
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