Shirley Parcon
Regional Manager - Northeast Region (Ny, Nj, Ct, ma, Ri, Nh, Vt, me, Pa) @Flow Wine Group
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WORK HISTORY
Regional Manager - Northeast Region (Ny, Nj, Ct, ma, Ri, Nh, Vt, me, Pa) @Flow Wine Group
New York, NY, US
Responsible for scheduling wine & spirit promotional events for wine and liquor suppliers and distributors* Hiring, staffing, and management for these promotional events (tasting events, hand-selling demos, trade tastings, consumer special events)* Development of on and off site training events, POS distribution and other materials as needed for event execution* Maintaining a staff of independent contractors to work the tastings and events * Event audits for 13 states* Sales of product offerings to importers, distributors, retail partners* Increase FWG presence within major markets* Interfacing with client representatives, importers and distributors throughout the region* Work in a fast-paced environment and execute multiple industry specific events * Planning and management of country centric wine programs in the New York Metropolitan area as well as various Midwest locations
EDUCATION
Wine & Spirit Education Trust
Level II -- Certificate December 2015, Wines of the World
Saint Louis University
BS, Business Administration
Columbia Business School
Certificate, Six Sigma
Wine & Spirit Education Trust
Italian Wine Scholar, Wines of Northern Italy
Wine & Spirit Education Trust
Level III, Wine Steward/Sommelier
ProData Institute - Jersey City NJ
Project Management Professional, PMP
SKILLS
ABOUT SHIRLEY PARCON
Accomplished sales and management professional. Highly driven with strong skills in territory management direct and B2B sales and knowledge of retail markets. Proven abilities to hire, manage and train field sales teams.AREAS OF EXPERTISE* Account Management * Consultative Selling* Business Development * Product Training* Territory Sales Management * Brand Awareness/Development* Team Leadership/Training * Channel Sales* Presentations and Proposals * Business to Business Sales* Wireless Products * Quota Attainment * Customer Service * Retail * On Premise/Off Premise Account Sales
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