Shirley Parcon

About Shirley Parcon

Accomplished sales and management professional. Highly driven with strong skills in territory management direct and B2B sales and knowledge of retail markets. Proven abilities to hire, manage and train field sales teams.AREAS OF EXPERTISE* Account Management * Consultative Selling* Business Development * Product Training* Territory Sales Management * Brand Awareness/Development* Team Leadership/Training * Channel Sales* Presentations and Proposals * Business to Business Sales* Wireless Products * Quota Attainment * Customer Service * Retail * On Premise/Off Premise Account Sales

Experience

1. Regional Manager - Northeast Region (Ny, Nj, Ct, ma, Ri, Nh, Vt, me, Pa)

   Flow Wine Group

   Mar 2020 — Present · New York, NY, US

   Responsible for scheduling wine & spirit promotional events for wine and liquor suppliers and distributors* Hiring, staffing, and management for these promotional events (tasting events, hand-selling demos, trade tastings, consumer special events)* Development of on and off site training events, POS distribution and other materials as needed for event execution* Maintaining a staff of independent contractors to work the tastings and events * Event audits for 13 states* Sales of product offerings to importers, distributors, retail partners* Increase FWG presence within major markets* Interfacing with client representatives, importers and distributors throughout the region* Work in a fast-paced environment and execute multiple industry specific events * Planning and management of country centric wine programs in the New York Metropolitan area as well as various Midwest locations

Education

• Wine & Spirit Education Trust

  Level II -- Certificate December 2015, Wines of the World

  2015 — 2016

• Saint Louis University

  BS, Business Administration

• Columbia Business School

  Certificate, Six Sigma

• Wine & Spirit Education Trust

  Italian Wine Scholar, Wines of Northern Italy

  2016

• Wine & Spirit Education Trust

  Level III, Wine Steward/Sommelier

  2016

• ProData Institute - Jersey City NJ

  Project Management Professional, PMP

Skills

• Sales Management
• Advertising
• Budgets
• Product Management
• Retail
• Forecasting
• Training
• Direct Sales
• Indirect Channel Sales
• Sales
• Channel
• Presentations
• Strategic Planning
• Wireless
• Program Management
• Quota Achievement
• Account Management
• Sales Operations
• Negotiation
• Customer Service
• Management
• Marketing
• Solution Selling