Shirley MacBeth

Chief Marketing Officer

Role: Chief Marketing Officer at EXL
Location: Boston, MA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Shirley MacBeth

Senior B2B marketing executive with 25+ years of experience in driving revenue growth, building brand awareness, and improving customer experience for global technology companies. Seasoned Executive Team member; strong GTM partner to Sales, Customer Success, and Product leaders; passionate and engaged team builder and mentor.Specialties: Marketing, branding, communications, PR, lead generation.

Experience

Chief Marketing Officer
EXL
Jan 2025 — Present
Oversee integrated marketing strategy, brand messaging, demand generation, customer advocacy.

Education

Colby College
BA, English, French
1989 — 1993

Skills

Product Management
Email Marketing
Product Development
Marketing Strategy
B2b Marketing
Strategy
Competitive Analysis
Leadership
Corporate Communications
Customer Relationship Management (Crm)
Lead Generation
Management
Product Launch
Marketing Automation
Saas
Strategic Partnerships
Product Marketing
Mobile Devices
Solution Selling
Demand Generation
Thought Leadership
Enterprise Software
Analytics
Public Relations
Go-to-Market Strategy
Marketing

Contact information

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Work email
•••••@exlservice.com
Personal email
•••••@•••••.com
Direct dial
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Current company

EXL

59K employees · New York, NY, United States

Choosing a digital partner is about more than capabilities — it’s about collaboration and character. Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments. At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact. We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition. At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward. For more information, visit www.exlservice.com.

exlservice.com

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