Shirley L.

About Shirley L.

I am a general marketer with a passion for cutting edge innovation. I\'m also a dynamic Innovation Leader with experience developing and executing strategic growth plans for leading consumer goods companies. In my role at Bayer I leverage these experiences to further collaboration between the Consumer Health Marketing, R&D and Sales Operations to drive new product development. By identifying future consumer trends, I’ve helped many well-known brands launch successful new products and programs that consistently exceeded sales goals. These include Colgate, Mars Chocolate, Dr. Scholl’s, Claritin and Aleve. It’s all about the consumer journey! My diverse experiences are grounded in understanding the consumer journey, and then establishing critical product positioning and branding strategies to enhance their brand experience. I’ve created and executed integrated marketing programs, while collaborating cross-functionally to bring the products to market quickly and profitably. Having worked in large and small organizations, she brings an “intrapreneurial” spirit that produces results. I am recognized as an inspiring leader, strategic thinker, trusted mentor, and an accomplished trailblazer who consistently drives consumer-oriented companies to innovate successfully.

Experience

1. Senior Innovation Lead - Allergy

   Bayer Consumer Care Holdings Llc

   Sep 2020 — Present · Whippany, NJ, US

Education

• University of Michigan - Stephen M. Ross School of Business

  MBA, General Management

  1988 — 1990

• Duke University

  BA, Political Science

  1981 — 1985