Shirley Lai

Territory Manager @GSK

CA

GSK is a biopharma company prioritizing innovation in vaccines and specialty medicines, maximizing opportunities to prevent and treat disease. Their R&D focus is on the science of the immune system and advanced technologies for vaccine and medicine development for infectious diseases, HIV, respiratory/immunology, and oncology.Develop annual business plans based on long-term plans and strategies. Implement the marketing plan and manage the budget to increase product portfolio penetration in an assigned territory. Position the brand through marketing collateral, direct mail, advertising, and promotions. Conduct complex marketing research and data analysis to understand end-consumer needs and provide data-infused strategies and recommendations for territory growth. Mentor and coach virtual and non-virtual sales representatives by sharing territory insights and effective sales messaging.Highlights: Successfully market and sell respiratory products to physicians and pharmacists in assigned territories by studying the market and competitors. Close sales by articulately presenting the product line value proposition. Fully penetrate the market by collaborating with team members and local stakeholders. Gathered feedback from the national sales force to inform new business plan template development, becoming the new national standard for all sales representatives. Liaised with the marketing team and area sales team to bridge a communications and coordination gap. Used in-house digital resources to analyze revenue trends and customer feedback to create actionable and strategic omnichannel sales plans. Achieved top sales recognition in 2023 for highest Y-T-D growth in Western Region.

University of Alberta

Bachelor of Arts (Hon)

The University of British Columbia

MBA