Shirley Bunger

About Shirley Bunger

At the heart of every successful business and brand is a powerful story.I’m passionate about helping leaders and organizations find and live theirs.I help leaders find—or reconnect with—their organization’s story: why they exist, who they serve, what they do, and how they’ll succeed. I then work side-by-side with them to align their organizations around that story so they can bring it to life in everything they do—from their strategic decisions to their communications to the experiences they create for employees, customers and stakeholders.To do this, I draw on deep expertise I’ve gained leading all aspects of marketing, brand strategy and business planning for leading companies. I’ve worked inside and alongside organizations of all sizes and types, helping them get to the heart of their story and find and pursue their “what’s next”. To every challenge I bring curiosity, a strategic mind, and a passion for the possible, combined with an extensive understanding of the real-world systems and processes involved in bringing brand and business strategies to life. Expertise: Business strategy, brand strategy and positioning, brand experience, customer experience strategy and design, messaging, employee alignment, storytelling, customer insight, market insight, strategic planning, innovation, facilitating work sessions, leading change, inspiring organizations

Experience

1. Tournesol Collaborator - Strategy

   Tournesol, Llc

   Oct 2018 — Present

   At Tournesol, we work with leaders in moments of transition, helping them identify the brighter future they want to create, fully engage their teams around their vision, then chart the path and take action to make it happen.

Education

• Santa Clara University

  MBA, emphasis in marketing and leadership

• University of California, Davis

  BA, International Relations, emphasis in global trade and development

Skills

• Customer Insight
• Business Strategy
• Product Marketing
• Messaging Strategy
• Brand Development
• Strategic Communications
• Strategic Planning
• Brand Architecture
• Customer Research
• Agency Management
• Program Management
• Management
• Innovation
• Positioning
• Market Research
• Collaboration
• Brand Strategy
• Creative Direction
• Marketing Communications
• Product Management
• Market Insight
• Global Marketing
• Brand Experience
• Brand Management
• Leading Change
• Marketing Strategy
• Strategy
• Leadership
• Process Reinvention
• Integrated Marketing
• Product Development
• Marketing Management
• Market Analysis