Shirley A. Lazorchak
Professor of Marketing Prior Associate Professor, Assistant Professor @Pennwest California
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WORK HISTORY
Professor of Marketing Prior Associate Professor, Assistant Professor @Pennwest California
Teach courses in Principles of Marketing, Principles of Selling, Sales Management, Retailing, Advertising Management and Marketing Internship. Professional development initiatives are under development. Enrollment has surged in the marketing concentration by 138% since Dr. Lazorchak\'s employ.RESEARCH INTERESTS:Personal Branding: Strategies and tactics used as a competitive advantage in workforce readiness and executive development initiatives.Social-psychological aspects of human appearance: Understanding the use of appearance management, impression management, person perception and impression formation theories in organizational settings and personal branding initiatives.Contemporary issues in the marketing and merchandising of products manufactured in the consumer soft goods complex.Body image, body cathexis and orthorexia constructs as used in advertising and the resulting impact on consumers and society-at-large.Consumer behavior as applied to retail shopping behavior.Product packaging and product design and its use as a strategic competitive advantage in product differentiation.
EDUCATION
The Ohio State University
Ph.D.
West Virginia University
B.S.
Robert Morris University
M.S.
SKILLS
ABOUT SHIRLEY A. LAZORCHAK
Dr. Shirley A. Lazorchak is a Professor of Marketing in the Department of Business and…
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