Shirley Zhu

Experience

1. Performance Analyst, Customer Experience

   Electronic Arts (EA)

   May 2024 — Present · Austin, TX, US

   Designed dashboards and data visualizations used by Director and VP-level stakeholders with Tableau and Looker for high-value game titles (FIFA, Madden, Apex Legends)- Wrote advanced SQL queries against Snowflake data warehouses to analyze customer behavior across hundreds of millions of player interactions- Conducted deep-dive analyses on customer engagement, monetization, and spend trends, informing CX strategy decisions and driving measurable improvements in retention and CSAT- Automated reporting frameworks tracking engagement, retention, and support KPIs across various channels (phone, chat, email, web, self-service) enabling performance monitoring and reducing ad-hoc requests- Developed scalable data pipelines using Python, dbt, Snowflake, reducing manual data preparation efforts and improving data reliability for downstream analytics- Performed data validation and quality checks, decreasing reporting errors and increasing stakeholder confidence- Partnered cross-functionally with Data Engineering, Game Studio, Product, and Marketing teams to translate business questions into measurable insights and decisions across a global player base

Education

• Texas McCombs School of Business

  Master of Science - MS, Business Analytics

  2017 — 2018

• The University of Texas at Austin

  Bachelor's Degree, Computer Science

  2013 — 2017

Skills

• Python
• Leadership
• Databases
• Hadoop
• Spark
• Sql
• Linux
• R
• C
• Programming
• Microsoft Office
• Java
• Jira
• Oracle
• Microsoft Excel
• C++
• Tableau
• Git
• Html
• Javascript