Shirley Nickels

Chief Operating Officer @SafelyYou

San Francisco, CA, US

At SafelyYou, we’re building the most comprehensive ambient AI care management platform in senior living, revealing new insights for operators and helping to dramatically improve care for residents. The company began by addressing the crucial issue of resident falls in senior living with SafelyYou Respond™, consistently achieving remarkable results for communities by reducing falls by 40% and fall-related ER visits by 80%. Now, SafelyYou also solves senior living’s staffing dilemma with SafelyYou Clarity™, an industry first for automatic and accurate care tracking that empowers operators to align labor to residents’ needs, improving both operations and quality of care.With a passion for helping those living with dementia, like my mother, have better access to safe care, I built our customer journey and operations, including business and product roadmaps, sales and marketing plans, and customer success strategy. Now responsible for strategy and execution across all our revenue functions, I also drive brand credibility and awareness through publications in medical journals and speaking engagements at national post-acute care conferences.