Shirley Moore

About Shirley Moore

I\'m a versatile and creative communicator with a solid background in journalism, marketing and corporate communications, giving me storytelling and analytical abilities, as well as a strong understanding of business. I can write a press release or an internal organizational announcement on deadline in minutes, asking the right questions to produce a compelling, thorough piece of content people will read instead of ignore.I\'m also a critical thinker, planner and project manager.For example, I can lead a meeting about a complicated event or issue, such as a corporate merger or an emerging crisis, and produce a strategic communications project plan that covers all the bases. As a former news reporter once nicknamed \"The Velvet Hammer\" for my disarming interviewing style and probing questions, I pick up on things, think on my feet and pivot quickly, focusing on understanding the big picture and \"the why.\" This helps me to craft relevant PR pitches that pique interest, for example.Regardless of my task or assignment, I always infuse into my work humanity, empathy and authenticity, three of the most important qualities required for credibility in life and business.

Experience

1. Lead Communications Consultant

   Wells Fargo

   Aug 2024 — Present · US

   Focused on creating and editing customer communications that are modern, simple, personal and aligned to brand strategy.

Education

• The University of North Carolina at Chapel Hill

  Bachelor's degree, Print Journalism

  1982 — 1986

Skills

• Content Development
• Strategic Planning
• Strategic Communications
• Editing
• Digital Marketing
• Search Engine Optimization (SEO)
• Public Relations
• Internal Communications
• Social Media
• Newsletters
• Project Management
• Marketing Communications
• Process Improvement
• Event Planning
• Management
• Leadership
• Marketing
• Copywriting
• Journalism
• Program Management
• Corporate Communications
• Public Speaking
• Writing
• Business Process Improvement