Krista Shirley

Owner & Manager @The Yoga Shala

Orlando, FL, US

Initiating key partnerships with over 20 yoga studios and owners, resulting in a revenue growth of over 20%. Generating repeat business by forming long-term relationships with clients and identifying new opportunities. Managing staff operations, coordinating events, overseeing payroll activities, and developing social media campaigns. Increasing sales by over 40% through targeted marketing campaigns and by providing excellent customer service. Successfully establishing program objectives and curriculum for a partner company, The Jois Foundation. Expanding client reach outside of Orlando with the introduction of Workshops, increasing revenue by 35% annually. Developing training material including teacher resources, company policies/procedures, and marketing materials. Ensuring coaching culture is present to include timely acknowledgement of successes and feedback on opportunities. Forecasting sales and payroll to drive results as well as efficiently monitoring daily, weekly, and monthly metrics. Organizing and leading national and international workshops/retreats and forming B2B partnerships to increase sales.

Rollins College

Bachelor of Arts (BA)