Shirley Chettiar
Consultant - Content Development @Et Edge - The Times Group
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WORK HISTORY
Consultant - Content Development @Et Edge - The Times Group
IN
EDUCATION
Carmelite Convent
ssc, Junior High/Intermediate/Middle School Education and Teaching
Mumbai University Mumbai
Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services
Dr. D.Y. Patil Institute Of Management
Master's degree, Hospital and Health Care Facilities Administration/Management
ABOUT SHIRLEY CHETTIAR
I’m a strategic storyteller and content leader with a proven track record of architecting high-impact content that moves audiences, strengthens brand trust, and amplifies business outcomes. With extensive experience in content strategy, team leadership, and cross-functional execution, I thrive at the intersection of creativity and commercial success — translating bold ideas into measurable results. I believe great content doesn’t just inform — it influences, inspires, and drives decisions. That belief has shaped the way I build teams, refine processes, and collaborate with stakeholders to elevate narrative, clarity, and value across digital and traditional platforms.My career has given me the privilege of working with diverse teams — from editorial and product to marketing and analytics — to launch initiatives that resonate with audiences and fuel brand momentum.
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