Shirl Evangelisto
AVP, External Affiliate Marketing @Citi
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WORK HISTORY
AVP, External Affiliate Marketing @Citi
Wilmington, DE, US
External affiliate lead managing all creative, content, & offer updates across 14 Consumer and Business card products. Managed full process for 75 updates and new product launches to date including directing web development agency (Sapient) and Citi affiliate network (Rakuten) containing 50+ publisher partners (Creditcards.com, Credit Karma, NextAdvisor, NerdWallet, etc.) with key objective to drive consumer & business account acquisitions. Manage in-market plan, strategy, content, campaign calendar, all offer/product updates, testing, optimization, and Legal/Compliance updates to drive channel conversion. Lead all channel communications, as well as full funnel audit to ensure to be 100% compliant. Build all trafficked URLs (Bridge Track) for Citi website and publisher landing pages, integrating third party tracking and attribution tracking.
EDUCATION
Kutztown University of Pennsylvania
Bachelor of Science for Business, Marketing
SKILLS
ABOUT SHIRL EVANGELISTO
Performance driven marketing executive with extensive acquisition/retention, lead…
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