Shirish Vallicha
Strategic Content Leader | Amazon Prime Video | Driving OTT Growth | P&L Leadership | Partnerships & Alliances
- Role
- Head of in and Us Features, Content Acquisitions, Amazon Prime Video India at Prime Video & Amazon MGM Studios
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shirish Vallicha
A Strategic Content Leader with 22+ years across digital media, broadcasting, and OTT…
Experience
Head of in and Us Features, Content Acquisitions, Amazon Prime Video India
Prime Video & Amazon MGM Studios
Nov 2015 — Present · Mumbai, IN
Lead India Content Acquisitions for IN Features, US Features and US TV for Amazon’s Subscription Video on Demand Service in India- Develop, document and own acquisition plans, financial metrics and goals for the service- Responsible for creating, managing and expanding the content provider network. Have a deep understanding of the content market, drive relationships with major studios and content owners/aggregators- Dive deep and analyse customer viewership data, focus groups, online surveys, in-person interviews, external benchmarking and other forms of secondary research. Analyse metrics/results to drive improvements in acquisitions strategy- Lead & negotiate license agreements with content providers to secure high demand content for the service- Work with the Marketing, Merchandising & Product teams to understand customer needs, pain points, behaviours and preferences; seek feedback and invent new experiences on their behalf.
Education
Director General of Civil Aviation
Aircraft Maintenance Engineering, Aviation
1998 — 2001
Bombay Scottish School, Mumbai
ICSE
1983 — 1995
Jaihind College
HSC, Science
1995 — 1997
Skills
- Creative Writing
- Entertainment
- Broadcasting
- Music Industry
- Television
- Film
- Strategy
- Content Strategy
- Digital Marketing
- Music
- Digital Media
- Promotions
- Television Programming
- New Media
- Broadcast
- Advertising
- Content Acquisitions
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