Shirin Mhadeshwar
Analytics Manager @ Medscape | Performance Measurement | Business Insights | Reporting
- Role
- Reporting and Analytics Manager at Medscape
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Shirin Mhadeshwar
Results-driven professional with extensive experience in digital media analytics especially in the fields of HCP and DTC pharmaceutical reporting. Proven track record of leading successful projects and developing innovative strategies to generate process improvement and cost savings. Skilled in process improvement, data analysis, and data visualization.
Experience
Reporting and Analytics Manager
Oct 2021 — Present · New York, NY, US
Supervise a group of analysts based onshore and a support team offshore, overseeing the generation and timely delivery of weekly and monthly campaign reports to pharmaceutical clients.• Provide assistance to the sales team in monitoring the progress of campaigns and acquiring new accounts.• Develop and monitor progress of key performance indicators(KPIs) and establish automated campaign dashboards empowering stakeholders to make informed decisions.• Identify areas of improvement within existing processes through root cause analysis and process mapping.• Collaborate with cross-functional teams to retrieve, and integrate data from multiple channels.• Conduct weekly meetings with stakeholders to assess the progress of ongoing initiatives.• Build robust connections with both internal and external clients by delivering timely support for decision-making through insights derived from data.
Education
University Institute of Chemical Technology (formerly UDCT)
Bachelor of Engineering - BE, Chemical Engineering
2000 — 2004
K J Somaiya Institute of Management
Master of Business Administration (M.B.A.), Operations & Supply Chain Management
2005 — 2007
The City University of New York
Master of Science (MS), Marketing
2011 — 2013
Skills
- Sql
- Qualtrics
- Cross-Functional Team Leadership
- Market Research
- Microsoft Access
- Kpi Dashboards
- Microsoft Office
- Google Analytics
- Tableau
- Supply Chain Management
- Procurement
- Dcm
- Spss
- Tag Management
- Data Analysis
- Raven Tools
- Hootsuite
- Consumer Behaviour
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Marketing
- Mintel
- Third Party Vendor Management
- Google Data Studio
- Doubleclick
- Entrepreneurship
- Social Media
- Digital Marketing
- SEO
- Marketing Communications
- Data Reporting
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