Shirin Chehayeb
Head of Performance Marketing @Selfridges
Signup · Get unlimited contacts
WORK HISTORY
Head of Performance Marketing @Selfridges
As a key member of the Senior Leadership Team - develop and deliver all aspects of the online business strategy – to accelerate growth, both domestically (UK) and in key international Markets (Asia and Middle East), through performance marketing channels, both free (SEO/CRM/Social) as well as paid (PPC, Affiliates, Display, Paid Social, etc.)- Spearheading the performance marketing strategy for customer acquisition and retention, to grow Customer Lifetime Value (CLTV)- Accountable for all Digital Projects, working closely with digital product teams to build and roll out key technology projects to support website performance, increase customer experience and improve conversion rates, etc- Own digital budget planning and setting, as well as ongoing performance reporting across all digital performance channels - Overlook in-house digital marketing team, as well as owning the relationship with key agency and business partners (aka Google, Facebook, etc.)
EDUCATION
HAK II business college
A levels, Marketing Diploma, Marketing, International business & Strategy
University of Brighton
BA (Hons), Business Management with Marketing
Johannes Kepler Universität Linz
Batchelor, Business Economics and Marketing
SKILLS
ABOUT SHIRIN CHEHAYEB
I have been working in e-commerce and digital marketing since 2008, managing a large…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.